dream. build.


what we do

FLIP is a growth equity company with a strategic focus on funding and acquiring innovative companies with high-growth potential. We’ve invested in more than 30 companies that push the edge of what’s possible. In the fields of business services, consumer products, food service and ecommerce, our portfolio companies aim to improve lives and change industries.

We’ve built a team of world-class engineers, designers, marketers and investors who work together to provide these companies exceptional support on the road to success.


we invest in people

After years of working with technology and services businesses, we have learned to listen well, quickly understand their needs and challenges and dedicate our best resources to help them succeed. We treat our private equity portfolio companies like part of the FLIP family, promising to offer thoughtful advice as needed and focus our efforts on accelerating growth.

At FLIP, people are our most important asset and fostering a culture of inclusion and diversity is core to the way we run our firm. We believe people of different backgrounds and perspectives strengthen our team and help us make better investment decisions, while also serving the greater good of the community. Through our inclusive recruiting and retention strategies, we aim to support and promote diversity at FLIP and within our portfolio companies.

“Be strong—you never know who you are inspiring.”

Sarah Yong

FLIP team

growth experts

  • Lorenzo Ávalos Barajas
    Lorenzo Ávalos Barajas Operating Advisor
  • Christine Lawson
    Christine Lawson Operating Advisor
  • Mark K. Mays
    Mark K. Mays Operating Advisor
  • Nicole Smart
    Nicole Smart Operating Advisor
  • Adam G. Christian
    Adam G. Christian Operating Advisor
  • Sarah Yong
    Sarah Yong CEO

we drive growth.

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